What Is PPC Marketing? PPC stands for pay-per-click, a digital marketing strategy in which you, as an advertiser, pay for every click on your ad regardless of whether it converts or not. Generally, PPC is more cost-effective than any other advertising medium in which you pay based on views or impressions. Why Is It Important? […]...

Statistics show that the number of online shoppers has increased by 40% during the last five years and is now 2.14 billion. With the world population reaching 8.2 billion, that is 26.1% of the total population. It is the highest number ever recorded, and it’s increasing exponentially. With these stats, having a good online presence is more important […]...

You are being onboarded on a project littered with many SEO-related pitfalls by inexperienced professionals. The website is not performing well, and any SEO effort is proving to be in vain. Being an SEO expert, you will start the project by conducting an in-and-out SEO audit. Upon auditing, you find several orphan pages on the website. […]...

Using Absolute and Relative URLs in SEO Commonly known as web addresses or URLs, Uniform Resource Locators specify the address of a webpage on the internet. It also gives you information about the protocols like HTTP or HTTPS. Certain types of URLs are used more in certain environments. This reading will provide more detail about the two […]...

  What Does “Duplicate, Submitted URL Not Selected as Canonical” Mean? This status typically indicates that you have a duplicate URL or a page with similar content on your website, and Google has chosen the other URL as a preferred page to display. Although it is not a big issue, it may also cause the […]...

A 301 redirect or 301 moved permanently is an HTTP status code that is used to redirect search engines and users from an old URL to a new URL of a page. 301 redirects also transfer the ranking power of the old URL to the new one. Does a 301 Redirect Pass the Domain Authority […]...

When you search for something on Google, you’ll come across two primary types of results: Organic Listings: These are the unpaid results displayed on the search engine results page. They are presented based on the search engine’s algorithm, which assesses their relevance and value in relation to the user’s query. Paid Advertisement: These results are […]...

Mostly used interchangeably, do the terms online marketing and digital marketing describe the same thing? Well, despite having much in common, these terms enjoy some differences. This blog will cover all the details you will need regarding these terminologies. What is Internet Marketing? Online or internet marketing is a sub-branch of digital marketing that specifically […]...

Email marketing is one of the efficient ways of digital marketing. It involves utilising emails to promote the products and services to existing or new potential customers. The goal of sending compelling emails or newsletters elaborating on your promotional concerns is to let customers know about your new product collection, services, sales or discount offers. […]...