March 12, 2025
What is Social Media Marketing?
Social media marketing has transformed how businesses engage with their audiences. In a world where everyone is just a click...
By Matthew
January 6, 2025
What Is PPC Marketing?
What Is PPC Marketing? PPC stands for pay-per-click, a digital marketing strategy in which you, as an advertiser, pay for...
By Matthew
January 6, 2025
What is SEO, and How it Works?
Search engine optimisation is the process of optimising your site for search engines so that it receives more traffic, ranking,...
By Matthew
December 23, 2024
Why is SEO Important for Your Business?
Statistics show that the number of online shoppers has increased by 40% during the last five years and is now...
By Matthew
December 11, 2024
What are Orphan Pages and How to Deal with Them?
You are being onboarded on a project littered with many SEO-related pitfalls by inexperienced professionals. The website is not performing...
By Matthew
November 29, 2024
Absolute vs Relative URLs | What’s Best for SEO?
Using Absolute and Relative URLs in SEO Commonly known as web addresses or URLs, Uniform Resource Locators specify the address of...
By Matthew
November 28, 2024
How to Find and Fix “Duplicate, Submitted URL Not Selected as Canonical”
What Does “Duplicate, Submitted URL Not Selected as Canonical” Mean? This status typically indicates that you have a duplicate...
By Matthew
November 14, 2024
What is a 301 Redirect?
A 301 redirect or 301 moved permanently is an HTTP status code that is used to redirect search engines and...
By Matthew
October 24, 2024
SEO vs. SEM: What’s The Difference?
When you search for something on Google, you’ll come across two primary types of results: Organic Listings: These are the...
By Matthew
October 1, 2024
Difference Between Internet Marketing and Digital Marketing
Mostly used interchangeably, do the terms online marketing and digital marketing describe the same thing? Well, despite having much in...
By Matthew
May 28, 2024
How to Submit a Website to Google?
The biggest and most used search engine on the globe is Google. Google is often the largest source of traffic...
By Matthew
December 5, 2023
The Voice Search Revolution: A Game-changer for SEO
Have you ever heard of browsing information digitally without a screen? It’s possible. How? Voice Search. Voice search has revolutionised...
By Matthew
December 4, 2023
Email Marketing: A Complete Guide For A Successful Email Campaign
Email marketing is one of the efficient ways of digital marketing. It involves utilising emails to promote the products and...
By Matthew